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Playing with seasonality. Discover Lucky Winstiti’s Winter Adventure
Playing with seasonality is a great way for lotteries to continually reinvent their online game offerings and build long-term player loyalty. A great example of this portfolio strategy is the recent adaptation of the Lucky Winstiti Illiko® game from La Française des Jeux. Blending snow-capped mountains with playful creatures known as the Winstitis, this whimsy...
Digitizing the thrill of winning a Golden Ticket
Introducing Ticket d’Or (Golden Ticket), one of the latest instant games from La Française des Jeux, released in January 2024. Part of the Illiko® category, this new online scratch card brings the excitement of finding a lucky ticket right to the player’s fingertips. With a €5 stake and a top prize of €500,000, it is...
Expanding the lottery cosmos with Lucky Star
Welcome to Lucky Star, a new game that won’t go unnoticed in the vast universe of lottery games. Launched by La Française des Jeux on 29 January 2024, this game combines the best of scratch-off and number-matching mechanics in a dazzling experience. Upon purchasing or opening the game, players are presented with 5 winning combinations...
Building excitement for the Olympic Games with a bespoke game
In the run-up to the 2024 Paris Olympic and Paralympic Games, La Française des Jeux has developed a tailored-made game to prepare the ground for the event that will mark the summer worldwide. From July 26 to September 8, the French capital will welcome around 15,000 athletes competing in various disciplines as well as millions...
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