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What are the benefits for lotteries of playing with seasonality?
Leveraging seasonality within lottery games is an opportunity to keep players engaged while tapping into the festive spirit of different occasions throughout the year. Lotteries can seamlessly integrate seasonal themes into their existing games to release special editions or create new ones to enhance the overall experience. Let’s take a closer look at the benefits...
5 reasons why Volcano Rex disrupts the lottery landscape
Welcome to the universe of Volcano Rex, one of La Française des Jeux’s latest instant games, which pushes the boundaries of the online lottery world. With its unique gameplay, Volcano Rex is a true innovation where luck meets excitement in an eruption of prizes. Let’s take a closer look at the five reasons why this...
Super 10 or 200 offers players a better chance to scratch their way to riches
Introducing Super 10 or 200, the ultimate online scratch experience. At first glance, this game looks like other classic La Française des Jeux Illiko® scratch cards such as Cash, Pactole or Jackpot. The theme is designed to evoke the feeling of uncovering hidden treasures. Players must scratch their own set of shimmering rubies, emeralds, and...
Playing with seasonality. Discover Lucky Winstiti’s Winter Adventure
Playing with seasonality is a great way for lotteries to continually reinvent their online game offerings and build long-term player loyalty. A great example of this portfolio strategy is the recent adaptation of the Lucky Winstiti Illiko® game from La Française des Jeux. Blending snow-capped mountains with playful creatures known as the Winstitis, this whimsy...
Digitizing the thrill of winning a Golden Ticket
Introducing Ticket d’Or (Golden Ticket), one of the latest instant games from La Française des Jeux, released in January 2024. Part of the Illiko® category, this new online scratch card brings the excitement of finding a lucky ticket right to the player’s fingertips. With a €5 stake and a top prize of €500,000, it is...
Expanding the lottery cosmos with Lucky Star
Welcome to Lucky Star, a new game that won’t go unnoticed in the vast universe of lottery games. Launched by La Française des Jeux on 29 January 2024, this game combines the best of scratch-off and number-matching mechanics in a dazzling experience. Upon purchasing or opening the game, players are presented with 5 winning combinations...
Building excitement for the Olympic Games with a bespoke game
In the run-up to the 2024 Paris Olympic and Paralympic Games, La Française des Jeux has developed a tailored-made game to prepare the ground for the event that will mark the summer worldwide. From July 26 to September 8, the French capital will welcome around 15,000 athletes competing in various disciplines as well as millions...
Capitalize on seasonality with games such as Popote entre Potes
It is well known that creating games from scratch can be costly for lotteries, as concept development and design often require large investments with uncertain results. To get around this barrier, seasonality is a great ingredient to add to lotteries’ innovation mix. Revamping a popular game over time, especially when leveraging local or seasonal traditions,...
How to address new expectations from lottery players. Example from Expanding Dragons
With the pervasiveness of digital experiences and the rise of online gaming in today’s society, lottery companies may need to up their game. They can offer more sophisticated instant games that meet players’ new habits and expectations. Let’s take a look at the key features that attract a diverse audience using the example of the...
Make players’ gaming dreams come true with Fortune Wishes
Hop on a magic carpet and enter the world of Fortune Wishes! It is the latest symbol-matching instant game from La Française des Jeux, launched on January 8, 2024. With its theme inspired by the Arabian folktales of the Thousand and One Nights and its sophisticated gameplay, Fortune Wishes has all the ingredients to enchant...
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