Leveraging game families to cross-sell online lottery games
Releasing game families is one of the strategies a lottery can adopt to diversify its online portfolio. These families usually promote one single game with different price ranges and reskins in order to address all kinds of players’ purchasing behaviors. They also grant players already interested in a particular game with the opportunity to potentially...
Expansion of the FDJ phygital games portfolio. Discover Menez l’enquête
The latest addition to the phygital games range part of the FDJ Illiko® family has been released on March 6th and its performance is already on target. Menez l’enquête (which translates into Carry out the investigation in English) is a scratch card with a €5 stake designed for those who enjoy suspense. It takes players...
Localization of hit games to boost lotteries portfolios – Norsk Tipping case study
Along with their contextualization, the localization of best-selling games is one of the main strategies a lottery can implement to bolster players’ acquisition and retention. It is indeed a much quicker and cost-efficient approach to expanding a portfolio than designing new games from scratch. Discover below a concrete example of a localization carried out on...
How the Interactive Factory customizes lottery games for seasonal events in a flash
Dreaming of a world in which you could revamp your lottery games to coincide with yearly animations (Halloween, Christmas, Valentines’ day, …) in no time at all and without development? Dream no more: the Interactive Factory has made it a reality. Gaming Solutions’ distribution platform enables client lotteries to reskin their games and switch from...
Why high grade gaming content is crucial to retain players: example of Sushi Master
When it comes to attracting new pools of players, high stakes are essential yet they do not suffice to make a game thrive on the long-run. To boost players’ return, it appears that engaging gameplays together with top-notch content quality is what is really contributing to creating mouth-watering gaming experiences. Sushi Master (in French, Chef...
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